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Rock Your Revenue With Brilliant Branding

Lynda Resnick, Owner of POM Wonderful, FIJI Water and Teleflora

Lynda Resnick began her career at the age of nineteen, when she founded a full-service advertising agency.  Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience, which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career.

Lynda has been dubbed the PomQueen for obvious reasons.  In 2003, only 12 percent of the population even knew what a pomegranate was.  Today, thanks to the tireless efforts of Lynda and her team at POM Wonderful, pomegranates are ubiquitous in our culture and their astonishing health benefits are well known due to her company’s investment of more than $25 million in scientific research, which has been strategically promoted.  POM Wonderful is not only a company that farms, markets and sells fresh pomegranates, it also produces and markets POM Wonderful Pomegranate Juice and POM Tea, which are sold in grocery stores, mass merchandise and club stores across the nation.  Notably, Reader’s Digest named POM Wonderful Pomegranate Juice the nation’s best healthy beverage in 2005. 

Lynda and her husband Stewart also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the United States with the nation’s largest orchards and processing plants for citrus, almonds and pistachios.  Lynda continues to create and build successful brands for their crops, which includes the groundbreaking and healthy pistachio treat Everybody’s Nuts, the company’s growing global brand, Wonderful Pistachios and Cuties brand mandarin oranges, so named by Lynda herself, which are growing in popularity in the United States.

After acquiring FIJI Water in early 2005, Lynda quickly orchestrated a brand identity relaunch focused on communicating the unique advantages of artesian water.  With marketing initiatives that were as differentiating as the brand itself, and despite the fact the bottled water industry is extremely crowded, FIJI Water is now the largest imported bottled water in the United States. But that’s not the whole story. 

In 2007, Lynda anticipated growing consumer desire to support companies who are not only environmentally conscious, but are responsive and take meaningful action to address pressing environmental issues like climate change.  She led the development of FIJI Green, a multi-faceted sustainability program that makes FIJI Water the first carbon-negative beverage product in the world. 

In 1979, the Resnicks purchased a fledgling floral wire service called Teleflora.  Lynda left advertising and brought her skills to that enterprise as Executive Vice President of Marketing.  In 1980, her idea of pairing fresh flowers with a well-designed keepsake container turned ordinary flowers into a reminder of something more lasting. “Flowers in a Gift” earned her one of advertising’s highest accolades, a Gold Effie Award.  She ascended to Chairman of the company and continues to shape the product line and influence the direction of the company’s transformation from an ordinary wire service to a technology-driven business.  With Lynda leading the charge, Teleflora is the now the world’s largest floral service and floral products company with 20,000 member retail florists.

The Resnicks are the former owners of The Franklin Mint, the world’s largest marketer of fine quality collectibles.  From 1985 to 2000, Lynda directed worldwide marketing efforts creating one unique product line after another.  It was she who set the benchmark for artistic quality and authenticity for over eight million Franklin Mint collectors.  Her Sotheby’s auction purchases of the iconic Jackie Kennedy pearls, Princess Diana’s “Elvis dress” and the Duchess of Windsor’s panther bracelet inspired product lines that thrilled collectors worldwide.  She also introduced milestone products to the collectible industry like precision die-cast cars, the $500.00 Monopoly set, high-end collector dolls and a line of Star Trek keepsakes.

Lynda is Vice Chairman of LACMA’s Board of Trustees, as well as the Chair of the Acquisitions Committee and the Executive Committee.  She is on the Executive Board of The Aspen Institute for which she chairs the Communications Committee; the Executive Board for the UCLA Medical Sciences; the Prostate Cancer Foundation and the Milken Family Foundation.  She is also a trustee of the Philadelphia Museum of Art.

Lynda reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her new book, RUBIES IN THE ORCHARD, published by Random House.
 
The Resnicks are proud parents and grandparents and maintain homes in Beverly Hills, California and Aspen, Colorado.